Okay, on to a bit of good news. tests that were surprising in outcome and can be instructive. Test 1. Larger model – Same image A nice test to start with is the test that was done in the 'suitcase top 5' on the homepage. The Samsonite Aeris is in first position in this top 5. This case has different sizes, namely one with a height of 75 cm and one with a height of 82 cm. By the way, they look identical in the picture. Previously, the outgoing click went to the 75 cm version, because this version was the most sold. You guessed it, the hypothesis was whether changing the variant had an effect on the amount of the commission (the 82 cm is obviously more expensive) in relation to the same performance (number of visitors, clicks, etc.
Co-affiliate-marketing-1 The outcome was (surprisingly) positive, the average commission went up considerably and the other KPIs were virtually the same. This ensures the phone number list same that a relatively small change, only the outgoing link has changed, has a serious impact on the return. Please note that this is the exact same model. If you also add another model behind the image as an outgoing link, the results could be very different. Test 2. Same banner – Different design In addition to a relatively subtle change such as the change in suitcase size mentioned above, another test looked at how much impact the design of a banner has on the results. On the homepage, an 'offers' banner is prominently displayed in the sidebar.
The change involved changing the design from a fairly simple standard banner to a new banner that features the suitcase theme a little more. co-affiliate-marketing-4 The outcome was better than expected, because the difference was large. Certainly with regard to CSR, there was a nice increase from 3.27 percent to 5.35 percent respectively. Learning here: you can put some time into making a beautiful original banner instead of opting for a standard banner. Of course you can use the data to determine what the right choice will be.