Nothing hurts your deliverability as much as getting spam flagged so you want to make sure that once customers truly want to stop receiving your emails they can easily do so. Make your unsubscribe button prevalent and the process as easy as one-click. As mentioned above, you can also add a preference center so that instead of unsubscribing, customers can choose which emails they want to receive. Some of your customers might only be interested in your “sale and discount emails”, others might want to hear about your interesting “recipes”. For clothing brands, this is especially important if you are both selling to males and females.
You want to ensure that people tell you whether whatsapp database they are interested in male or female fashion, ideally at sign-up, and if not then very soon after, so you can target your emails. Men don’t want to receive emails about skirts. Unless they’re Scottish. Then they do, I guess. In a nutshell: Offer customers the option to tailor the emails they receive. TIP 4) DON’T BE WEIRD This should be general advice for life: Avoid spammy words and email content. Email providers have long seen through the emails from Nigerian princes offering you $1 million dollars if you just send them all your bank info.
Unfortunately, some grandmothers haven’t yet, which is why email providers do their best to automatically filter these kinds of emails and mark them as SPAM. They do this by looking out for: Spammy words: “Free extra income for you” All caps in emails: “FREE EXTRA INCOME FOR YOU” Excessive use of exclamation marks: “FREE EXTRA INCOME FOR YOU!!!!!!!” Now that doesn’t mean you can’t use the word “free” if you are offering a promotion where that makes sense, e.g. “Buy one, get one free”. It just means to beware that this is a word that is often considered spammy, so you will want to make sure you are sending to a super targeted list and are avoiding any other spammy seeming practices.