Let's look at a specific problem scenario: an Internet advertising platform, the main customers are B-type companies, and now they need to tap potential customers, how to analyze? Note: The title is to B business, and the biggest difference from to C business is: B-end customers have a fixed industry ownership (automobile, beauty, fast-moving consumer goods, games...), B-end customers also have differences in business scale (can be determined from the number of companies, Obtained from public financial reports, third-party industry reports, etc.). Therefore, if you do your homework in advance, you can label companies and classify industries and sizes.
So many students start to do crossovers as soon as they get the questions. Take the industry and enterprise scale labels as the classification dimension, and cross the user's advertising investment amount. Get a table below, and then start to say: Because companies in industry A put a lot of advertisements, companies in industry A are potential customers... (as shown below) Four ways to use data to tap potential users Of course, this result will be sprayed by the business: "I already knew it!" "Since it is potential, why can't we make it?" "Other companies don't invest much at the moment.
Can you guarantee that there won't be mobile number list much in the future?" So, where is the problem? Second, the problem In essence, the difficulty of the problem is: how to define the word "potential" in business. The data can only tell you: The industry and scale of the user; How much money this user has invested in the past; What form of ads this user has served in the past. However, these are all describing the status quo and cannot be used as a criterion for judging "potential". If you don't talk about standards and describe the status quo in isolation, questions and doubts will arise.