There is often a feeling that the word brand is used too often without enriching its content. Most companies lack a clear positioning. If you ask for a specific strategy, Pretty ads and incentives are often called targeting tactics. What experience did you have there? We have had similar experiences. our Employer Brand Institute and Salzburg University of Applied Sciences showed that approximately 100,000 job advertisements do not advertise the position and provide information about its attractiveness, but focus only on the company and its employee offerings.
with serviceBut, for example, employees Philippines WhatsApp Number List who apply for Red Bull don't care about energy drinks, but about working conditions, the prevailing culture of the company, or the social benefits offered. In your opinion, what are the basic steps in the development of a modern employer brand? I break down an employer branding project into three phases. First, during the analysis phase, assess your strengths and weaknesses as an employer. In addition, competitors are not in the sales market, but in the labor market. Finally, of course, potential applicants and their needs must be analyzed.
Second during the planning phase, developing a unique employment proposition (What makes us different?) is central, and third, during the implementation phase, the main focus is on spreading the employer brand company across all touchpoints with employers. The topic of brand management for employer branding is understood by many corporate HR departments. Corporate management, human resources and marketing are essential players. But what topic does employer branding belong to in your opinion? This is exactly the problem with many companies where the responsibility for employer branding always falls to other departments.