I am not going to put references because in the end they ignored me and got into such complexity that the minimum viable product was little less than replicating Deliveroo. They invested the money they didn't have in fireworks instead of starting with something as "easy" as sending lunchtime emails to their perfectly qualified database of potential customers to validate if their idea really was viable. The rest is history.
As so many other projects start with all the enthusiasm but without thinking about the feasibility of the project from the beginning. HOW TO DESIGN A MINIMUM VIABLE PRODUCT MORE THAN Business Email List WORTHY. To start designing a good minimum viable product you have to question absolutely everything. If you fall in love with a solution you will be building the house from the roof. QUESTION YOUR BUSINESS AND DESIGN YOUR PMV BASED ON CONCLUSIONS.
How are you going to think in the long term if you even know if the potential customers that the market you are targeting has Do you know customer traceability Are you clear about the goals you want to achieve in month one of existence And in month If you are going to internationalize your company are you going to look for local partners Or on the contrary are you going to talk to investors What are you going to show to start validating your market.