Able to measure this customer behavior at all touchpoints and in the phases of the customer journey. For this you need a CDP, a measurement plan and measurement methodology. In addition to viewing the available data, you can also conduct quantitative or qualitative customer research to get to know your customer better. Step-by-step plan for marketing automation. 3. Devise campaigns & matching content Steps 1 and 2 have given you a clear picture.
The communication and channels that are executive list needed at different times to be able to develop that ideal customer journey. You can develop new contact moments or campaigns to prevent the pain points and moments of withdrawal and to positively influence the customer's emotion. Think not only of conversion-oriented but also service-oriented campaigns. You directly attune the content of the content to the relevant phase and step into the customer journey. This way you create relevant content.
Helps your target group and supports your strategy. Also read: Marketing technology in 2022: 5 innovative trends For marketing automation it is important that the trigger is available to start a campaign. That is to say: which field from which database/system is needed to start a campaign. For example, the purchase of a product or the registration of a complaint. In the example below by Hans Anders, after purchasing glasses, the customer receives a hyper-personalized e-mail campaign.