That includes links to other offers available from your business. That’s why you should ensure that the only place to click on your page is the call-to-action button. The only way off the page should be by clicking the “X” in the corner of their browser window, or by converting. This is known as a 1:1 conversion ratio: 1 conversion goal, 1 place to click. Here’s a great example from Who’s Who: Who's Who Example 2. Message Match A shocking 97% of ad clicks do not end in a conversion. And the major reason is trust.
If an ad is your business’s first impression, your prospect will expect your landing page to match the expectation set by the ad. If your ad offers a webinar with a headline that reads “How To Increase ROI With Native Advertising,” then your landing page headline should read “How To Increase ROI With Native Advertising.” The images, branding—including logos and colors—should all be consistent with the ad. Signals like these indicate to Italy Phone Number List the visitor that they’re in the right place. Here’s a good example from Outbrain: Outbrain Example 1Outbrain Example 2 3. Personalization Through Retargeting Over 75% of consumers will ONLY evaluate offers if they’re personalized. This is where the pre-click experience really sets up the post-click experience. If an offer isn’t tailored specifically to a prospect’s interests and behaviors, they won’t click through.
That’s why it’s important to use retargeting technology—code implanted on the back-end of your web pages—to track the content that your prospects visit, the links they click, the offers they’re interested in. That way, you can draw the 97% that don’t convert back with relevant offers tailored to their behavior. 4. White Space The thing about white space is, when it’s used well, it’s not noticeable at all. And that makes it hard to know what a good usage of white space looks like. Inexperienced designers think that every inch of space needs to be covered with some kind of badge or image or text, but the best know that simplicity is best.